WELCOME TO OUR WORLD

Hello, I am Shaili Shah, the founder of Shells.

In the ever-evolving world of fashion & not just swimwear, standing out requires more than beautiful designs. It's about understanding the desires & concerns of those who wear them. As a founder inspired by the culture of ‘dolce far niente’, I’ve learned & realized that we’ve all lost the art of just being ‘present’, present in moments. Throughout my journey, I’ve discovered that many people hesitate to show skin not because they lack beauty, but because they lack assurance. Our mission is to craft swimwear that embraces all bodies, providing not just a garment, but a sense of security & empowerment, while also making people realize that it is important to take a step back, disconnect & involve yourself ‘in the sweetness of doing nothing’ from time to time.

So here we are, a brand of mindful crafting & consciously chosen choices, that not only empower women without compromising on fashion & style, but also focuses on helping women embrace their bodies. In an industry where fast fashion dominates, we chose to slow down & incorporate an eco - friendly accent in our collection, that also provides an amazing fit because historically, curvier women have been underserved in the swimwear industry. This shift recognizes that beauty comes in all shapes and sizes & everyone deserves to feel comfortable and stylish in their swim choices.

Thus, our brand Shells was born from a simple idea to offer refined fabrics, embracing choices of every body while honoring our planet with every step. We’ve all been through the struggles of swim shopping, therefore we started a brand that's all about you, designed to last from am to pm. Our swimsuits reflect everything a woman should feel, bold, confident & sexy.

Everyone is welcome here ♥️