OUR COMMITMENTS
Everyday we take conscious steps to reduce waste, impact a healthier planet & create a more sustainable future.
70% of our brand is sustainable & we’re trying to strive harder each day to make it a 100%. With the opportunity to contribute to environmental change & sustainability we have partnered with Carvico to produce our high- quality swimwear from regenerated & recycled materials. These materials, when tested, have proven to be more resilient to chlorine, suntan creams & oils than our competitor fabrics. By using sustainable fabrics, we are reducing our carbon footprint & minimizing the amount of waste that ends up in landfills & oceans.
WE AIM TO REDUCE OUR IMPACT, USE OUR VOICE, RAISE AWARENESS & GENERATE CHANGE.
We’re learning on how to be more sustainable in both our products & practice. In 2022, when Shaili decided to create Shells, she had a very strong vision & an unwavering code of conduct for the brand. She believed that sustainability is a journey, not a destination & while we’re always looking for ways to improve & make our products more sustainable, we hope that when you purchase Shells you know that you are contributing to a more sustainable future. We believe style & sustainability are inseparable, while we’re not 100% there yet, we’re taking steps everyday to get there in the pursuit of a solid sustainable future.
We're all about feeling good, looking good & doing good. From design to production & distribution Shells is the conscious choice.
OUR MATERIALS
Back then, when Shaili began to research the options for swimwear back in 2021 she was told by factories & fabric suppliers that there was “hardly any market” for swimwear made from recycled fibers & that she’d be wasting her resources & not get satisfying returns — so she decided to directly connect with suppliers that dealt with these fabrics & bring them to India. Now let's talk a little about these fabrics. ‘Carvico’, one of the most renowned Italian companies for producing high - quality stretch fabrics primarily used in swimwear, sportswear & activewear. This company is known for its advanced manufacturing processes & commitment to eco - friendly practices, producing fabrics that offer excellent performance characteristics such as UV protection, chlorine resistance & shape retention. They offer a certain premiumness that combines technical excellence with stylish appeal. The fabrics used to produce our swimwear are made from regenerated Econyl nylon yarn, which is derived from ocean plastic, ghost nets & industrial waste. Majority of our fabrics are supplied by Carvico, ‘from the earth, for the earth.
HOW DO THESE FABRICS BENEFIT THE ENVIRONMENT?
Carvico fabrics contribute to environmental sustainability in several ways by using recycled materials, such as ECONYL®. Their eco-friendly production methods minimize carbon emissions & energy use, while innovative dyeing & finishing techniques conserve water & reduce the use of harmful chemicals. Carvico's commitment to durability means their fabrics last longer, decreasing the need for frequent replacements & reducing overall waste. Additionally, many of their fabrics are OEKO-TEX® certified, ensuring they are free from harmful substances. With these practices, Carvico helps create a greener future for the textile industry
We're all about feeling good, looking good & doing good. From
design to production & distribution Shells is the conscious choice.